When you do embroidery, there is nothing more satisfying than having your own embroidery software and having the freedom to design and digitise your own designs that makes your work absolutely original.
Hatch Embroidery 2 was introduced in 2017/2018. It has some pretty advanced features that allows you to import photos and auto digitise them. You can import illustrations, even the ones you make in Adobe Illustrator (very nifty), and use manual features to digitise which gives you even more control as to how the design will look when you are done. It also comes with built in designs of its own and it is capable of cataloguing all your stored designs at a glance. This is one package worth buying in my humble opinion. I have been very happy with it.
What embroidery software do you find works for you?